this is tugco.
Great insights
lead to great ideas
which lead to
great results.
TUGCO can do single contact work for creative direction, copywriting or consulting all the way to full blown campaigns and video production.
I have done so much work across so many categories for so many clients, it would be impossible to try to tell you about even a fraction of it. Here is a smattering of stuff I have had a hand in over the years. Some as a CW, some as a CD, some as an ECD. If you like something and want to talk about it, boy can I tell you some stories.
I accomplish this by working with a trusted group collaborators who I have created amazing work with over my three decades in the creative marketing business.
We work seamlessly together to bring our clients more creative bang for their buck.
Just connect with me and I will take care of the rest.
Pepsi
“The Big Game” email series for Pepsi. Different emails were deployed at different times depending on the score of the game.
Salvation Army
Did 4+ years of work on TSA, helping them raise millions of dollars for those in need.
This series focused on the need that was right in front of your very eyes.
AMC
Helped AMC turn their Stubs Loyalty program into a powerful revenue generator.
When we began with AMC, they had a single point of personalization: Your name.
5 years later there were 20+ points of personalization including fave snack, theatre and kind of movies you liked best.
Generated gazillions of dollars with emails like these.
Video
video production
I have 30 years of making video content. From national TV spots to OTT to OLV to social media, I am highly skilled in concepting and writing stories that engage and convert.
I am also super comfortable during pre-production, on set, and in post. Some have said I am 23% producer.
I love telling stories through video. Here is an example of just some of the projects I have been involved with.
GORE-TEX
Social media video package featuring two alpine athletes.
Shot on location in Colorado, we ran with a small crew and captured these amazing athletes on their home turf.
Grabbed as much as we could, got it home and cut it into dozens of content pieces.
E-Comm
Smith optics
Total e-comm site redesign.
Included modules for prescription sunglasses and goggles. Tore the site down to the studs and redesigned everything from top to bottom.
multi-channel
Community America Credit Union
Worked with CACU as AOR for 5 years. Rebranded the credit union from the bottom up — developed a new look, feel, voice and tone.
Created a new messaging platform and work that helped them double in size during our tenure on brand.
They also beat their 10-year corporate goal in a little over four years.
Free State
First legal brewery in Kansas since prohibition, Free State had a super successful brew pub but was getting ready to move into off-premise (liquor store) sales.
We created all-new artwork, video content, new label designs and all kinds of in-store POP materials.
Nudges
Worked with Tyson to launch their first-ever pet food product – Nudges Wholesome Dog Treats.
Created the brand story, look, feel, tone and voice. Developed entire content package for launch and in-store support including video, POP, web, social and print.
Became #1 selling dog treat in Walmart in under two years.
TriFexis
Helped Elanco launch Trifexis — a pharmaceutical for dog’s that protected them against all kinds of creepy parasites.
Our tasks included concept development, and campaign tactics from national TV to in-store POP to veterinary outreach to print to social media and radio.
